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Process Template: Product Validation
Product Validation
In the Validate products phase, the product is tested for manufacturability, marketability and fitness for customer use. Prototypes are introduced to customers and subjected to protoype testing. Marketing participates in this effort and at the same time continues to gear up upp lauch with pre launch internal and external preparation.
In the Manufacturing Ramp up and relaese phase, the product development team tests manufacturing runs to prove the ability of manufacturing to ramp up in anticipation of slaes . Marketing finalizes the prepartion for launch, which includes channel preparation, slaes traingin, plan for advertising, for example.
The Release Gate Review at the end Manufacturing Ramp up and Relaese phase provides approval manufacturing and/or slae. The is the final approval from management that indicates the product may be release to the market.
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