Process Template: Product Planning

 

 

The product planning process is aimed at developing an optimized, balanced product portfolio which consists of:

Product planning takes into account the understanding of products in the market and adds understanding and analysis of current and future market and technology trends. Market segmentation can show where the company should direct its efforts towards the greatest opportunuties. Prioritization of customer needs reveals where the company can aplly its technology resources to solve complelling problems. Technology mapping of the company the technology is a powerful tool for identifying core competencies as well as weaknesses and gaps. The understanding of market and technology, customer and competitors, taken together, focuses the dedication of resources by providing a strategic backdrop tp portfolio management.

 

The strategic product line plan is rationalizedagainst criteria, which include long vs. short term goals, risk vs reward, and other considerations, and which are to maintain cmopetitive advantage.

 

The product line plan clearly delineaters the projects which will be resourced for product development, which potential product will be eliminated and which will be "on hold" for possible future resourcing.

 

Those projects that will be resourced are included in the product portfolio to be manged in ongoing reviews.

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