Value Chain Group Executive Leadership
Executive Director
Using the VCG Framework and the ICIM, Scott has worked with his team on successful proof of concept value stream projects in Product Redesign, New Product Introduction, Branding, Supply Chain/Order Fulfillment, Procurement to Pay, Product Demand and others.
E-mail: scott.palmer@value-chain.org
Direct Phone: +1 412 487 2922
Chief Model Architect
Tom Mercer is VCG's Chief Model Architect. Tom's company, Value Chain Associates, is a Founding Member of the Value Chain Group.
Tom formed this LLC in 2001 to offer consulting, implementation, training, and software solutions for companies seeking to optimize supply chain management (SCM) processes. VCA principals recognized the existence of obvious disconnects in high-level business processes between product development and the supply chain. Developed and strengthened market position around a holistic Value Chain approach. In order to capitalize on this opportunity, VCA created a Value Reference Model (VRM) and a supporting semantic framework. In turn, this IP was donated to the not-for-profit Value Chain Group, in order to drive market adoption.
Recent work has focused on the development of process reference frameworks and integrated methodologies for continuous improvement of business processes. Working closely with leading domain experts in the field of product lifecycle management, Tom has been designing a comprehensive approach streamlining how businesses define and create value for their customers. He has 15 years of experience in supply chain management and inventory systems integration in the durable goods manufacturing sector.
Email: tom.mercer@value-chain.org
Gary Shell is VCG Technical Director and he is co-creator of the ICIM Architect application used by VCG to house and maintain our models. As Technical Director, he oversees strategic technological direction, technical staff, and product development.
Mr. Shell brings over 30 years of systems design and development expertise to VCG. Prior to joining the organization, he served as president and CTO of The Conch Associates, Inc., a database design and development consulting group based in Cincinnati, Ohio. His experience includes the product design and development of a database management system that ran on multiple IBM computing platforms, ranging from microcomputers to mainframes.
An authority in data aggregation and distribution systems, Mr. Shell has also previously owned and operated his own database consulting group.
E-mail: gary.shell@value-chain.org
Direct Phone: +1 513 871 6690
E-mail: george.brown@value-chain.org
Direct Phone: +1 480 892 5675







